What is Pop in the digital era?
Gene Swenson: “Is Pop a bad name?”
Andy Warhol: “The name sounds so awful.”
Abstract from an interview, Art News (1963)
Over the last few years, we experience a culture of excess where on one hand the overabundance of information has generated a wave of passive consumption and on the other has allowed many previously unseen trends and voices to emerge. Today, Pop may be as well defined by likes, shares, tweets, views or followers showing in a way the power of the people to decide about trends and attitudes but also highlighting the ephemerality of it, as the culture around us is changing at high speed. In that sense, we might as well say that what is considered Pop in 2015 might be outdated in 2016 and so on.
Back in 1963, Andy Warhol said that “everybody should be a machine” and that “everybody should like everybody”. Acting like machines or liking things is almost typical behaviour and part of the everyday digital routine. Digital culture is omnipresent. It has changed our way of thinking. It has changed our habits and behaviours. The techno-culture that once was odd and distant is now part of most human activities from entertainment, lifestyle, business to art and politics.
What is defined as Pop is characterised through the culture of here and now. The pleasure of sharing everyday life through online environments and digital devices manifests a new way of living where our collective identities and digital selves intersect. GIFs, memes, selfies, viral videos, the internet slang as well as sharing, posting, uploading, commenting are all practices that reflect the current cultural condition.
What kind of digital content do we consume and what culture do we create? How are we “feeding” today’s digital markets? How ephemeral is digital Pop culture? How has digital pop culture affected our daily lives? What kind of aesthetics have emerged? How do artists respond to the current condition?
Ilias Chatzichristodoulou – Ηλίας Χατζηχριστοδούλου | Director & Corporate Management
Katerina Gkoutziouli – Κατερίνα Γκουτζιούλη | Programme Director
Clelia Thermou – Κλέλια Θερμού | Exhibition Architect & Supervision
Nikki Georgiou – Νίκη Γεωργίου | Admin Officer & Marketing Assistant
Michaela Kollia – Μιχαέλα Κόλλια | Press Officer
Eirini Olympiou – Ειρήνη Ολυμπίου | Video art Curator
Babis Alexiadis – Μπάμπης Αλεξιάδης | Animation Curator
Foteini Vergidou – Φωτεινή Βεργίδου | Web art Curator
Caterina Antonopoulou – Κατερίνα Αντωνοπούλου | Performance Curator
Carolina Ghali – Καρολίνα Γκάλι | Digital image Curator
Sotiris Iliadis – Σωτήρης Ηλιάδης | Workshops Curator
Nikos Chatzichristodoulou – Νίκος Χατζηχριστοδούλου | ADAF Kids Coordinator
Alexia Theodoropoulou – Αλεξία Θεοδωροπούλου | Volunteers Manager
Thanos Eleftherakos – Θάνος Ελευθεράκος | Web Developer & Designer
Penny Gerou – Πέννυ Γέρου | Website Content Editor
Stefanos Kosmidis – Στέφανος Κοσμίδης | Film Director
Yiannis Papanastasopoulos – Γιάννης Παπαναστασόπουλος | Filmmaker & Photographer
Spyridon Maltezos – Σπύρος Μαλτέζος | Filmmaker & Mediologist
Nikos Athanasopoulos – Νίκος Αθανασόπουλος | Product Designer
Vasilis Kampouris – Βασίλης Καμπούρης | Multimedia Specialist
Georgina Kapralou – Τζωρτζίνα Καπράλου | Marketing Assistant
Vanesa Souli – Βανέσα Σούλη | Catalogue Editor & Exhibition Tour Guide
Konstantinos Chatzichristodoulou – Κωνσταντίνος Χατζηχριστοδούλου | Construction Manager
Michalis Antonopoulos – Μιχάλης Αντωνόπουλος | Technical Design
Makis Faros – Μάκης Φάρος | Audiovisual Design
Wojciech Ejkszta – Βόιτεκ Έιξτα | Construction Assistant
Thanasis Konomis – Θανάσης Κονόμης | Technical Assistant