Retail therapy | Screening: Comrade consumerists!

Video art
  • Thu 19.May @ 11:00 - 12:00
  • Fri 20.May @ 21:00 - 22:00
  • Sat 21.May @ 22:10 - 23:00
  • Sun 22.May @ 19:00 - 20:00
Screening room | Main venue

RETAIL THERAPY is a visual reenactment of Calvin Klein commercials from the 80s that were named to be memorable by several people who are affected with a compulsive buying disorder. In contrast to the originals the spoken text was replaced with confessions of shopping addicts. The work RETAIL THERAPY asks in what way and to what extent compulsive buying disorder is triggered by the advertising industry.

Duration: 4:34 min


Marko Schiefelbein (DE)

Marko Schiefelbein is a German artist living and working in Berlin. He studied Art History and graduated in Fine Arts in 2011 at the Braunschweig University of Arts. In 2012 he was awarded the Master Student Degree during his postgraduate studies. In his videos and video-installations, he analyzes the images and language of the advertising industry creating characters whose identities are located in a fight between self-determination and a heteronomy forced by consumerism and advertisement.


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Athens Digital Arts Festival is an International Festival which celebrates digital culture through an annual gathering bringing together a global community of artists and audiences. Athens Digital Arts Festival encourages, stimulates and promotes all aspects of digital creativity by hosting local as well as international artists and communities.


T. +302103230005

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Athens, Greece

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Athens, Greece