Where X and Y | Screening: Comrade consumerists!

Video art
  • Thu 19.May @ 11:00 - 12:00
  • Fri 20.May @ 21:00 - 22:00
  • Sat 21.May @ 22:10 - 23:00
  • Sun 22.May @ 19:00 - 20:00
Screening room | Main venue

Utilizing the commercial genre of movie trailers, this video deals with generalizations, patterns, emotional triggers and the constant need for higher climaxes, bigger surprises and deeper emotional responses. The video was created using a custom software that extracts pixels from various trailers and places each on a grid in the corresponding frame of the final video, while enlarging the size of each pixel, making it more prominent. The new incomprehensible trailer, created in this way, is an attempt to turn the well-known structure of trailers into a generic and detached experience of chaotically emotional greatness, familiar yet unrecognizable. Much as a trailer can be regarded as a compression of an entire movie, this video is a compression of the compression of dozens of movies. It is a trailer for all trailers, combining their sights and sounds in such a way that only a machine can fully comprehend. It is a commentary on the abundance of data in the information age and out inability to process it.

Duration: 2:45 min

ARTISTS


Liliana Farber (UY)

Liliana Farber (b.1983) is a visual artist in Montevideo, Uruguay, currently living and working in Tel Aviv. Farber completed the Postgraduate Fine Art Studies at the Hamidrasha School of Art, Beit Berl College (Israel), and holds a B.A in Graphic Design from O.R.T University in Montevideo. Farber’s works question the hierarchy of knowledge and the consumption of data. They explore the complex relationships between pieces of information and their relation to personal and collective memory, by scrutinizing the ways in which visual information is stored. Farber is creating software that manipulate masses of collected materials from the Internet, capturing the tension between the recognizable image and abstraction that derives from the abundance of information, carefully eliminating the element of specification. Farber had participated in numerous exhibitions around the world, including: The National Museum of Visual Arts and Gallino Museum in Uruguay, Ars Electronica Festival in Austria, Ex-Teresa Art Center in Mexico, National Museum of Fine Arts in Chile, MECA Mediterráneo Centro Artístico in Spain, WRO Media Art Biennale in Poland, FILE Festival in Brazil and more.

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Athens Digital Arts Festival is an International Festival which celebrates digital culture through an annual gathering bringing together a global community of artists and audiences. Athens Digital Arts Festival encourages, stimulates and promotes all aspects of digital creativity by hosting local as well as international artists and communities.

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